UIA organizes exhibitions through which MSMEs are able to access new markets, demonstrate product usage and obtain feedback from their customers. Equally important is that these exhibitions give consumers a chance to meet as many service providers as possible. 

Together with Ministry of Trade, Industry and Cooperatives, UIA and other agencies do facilitate MSMEs to participate in the regional EAC Jua Kali/Nguvu Exhibitions. UIA does facilitate the exhibitors to move to the other EAC countries whenever the annual event is held.